Mondays 9.00 - 14:30 hrs in A212


Digital Video Production for Interactive Media
Creative Media Year 2

Unit 62 as PDF

Aim and purpose

The aim of this unit is to introduce learners to the production and use of digital video material for an interactive media product. Learners will investigate how video is used in interactive media products and will examine the technology used to produce and manipulate digital video sequences.

This unit begins with investigations into video in interactive media, enabling learners to understand both the uses and the technologies.

Learners can use this unit to gain experience of producing digital video material and preparing it for incorporation in an interactive media product such as DVD, worldwide web or mobile device delivery. Exporting the edited video using the appropriate compression and file format is crucial to its functionality on particular platforms.

Scenario: In preparation for your own series of Webisodes you are tasked with exploring the market in 2016. Who is doing something online that inspires you to do something similar? How successful are they in terms of views, subscribers, monetising, production quality?

How and where could your video be viewed? Video may be viewed on mobile devices including tablets and smart phones running iOS or Android; desktop PCs whether Windows or Mac OS; Smart TVs, games consoles and information kiosks.

What resolution and at what frame rate should you record live footage or capture gameplay (640 x 480 pixels was once popular, should you now be working at 1080p? Frame rates vary from film at 24fps;PAL DV 25fps;NTSC 29.97fps or game frame rates).

What cameras will you use to achieve your needs for resolution, framerate and video quality?

How will you record and edit sound? In addition to the sound tools in Adobe Premiere we have the dedicated sound editor Adobe Audition. Investigate the open source Audacity.

What software will you edit with? Adobe Premiere and After Effects are installed on our PCs, what could you use at home or in future employment?

What codecs should you employ to hit the right balance between acceptable download speed and video quality? (codec = compression/decompression and ten years ago might have included Real and QuickTime, then Flash became fairly ubiquitous but is dramatically losing favour to HTML5). Even Adobe have accepted that Flash has a bad reputation and have renamed the authoring software Adobe Animate rather than Flash, reflecting its ability to create HTML5 solutions which are supported directly by the browser without the need for the Flash player plug-in.

Explore the difference between the wrapper type (eg .mov or .mp4) and the embedded file eg H264 and then how the video might be embedded within interactive media. YouTube and Vimeo solutions. provides the free VTC player which also allows you to Convert/Save... files to a different wrapper ('encapsulation') with or without recompressing the video or audio files the wrapper prepares for the target player/browser plug-in.

YouTube/html5 describes native browser support for H264 and other formats including the open source WebM.

Subtitles give accessibility to people who are hearing impaired but also allow search engines to access your content and could be translated to other languages. Do you need subtitles so people can understand your content in noisy environments or places where sound is a problem such as in a library, classroom or next to a sleeping partner?

All sources MUST be cited

The best way I have found is to use with your style set to Harvard Reference.

You should get a result that looks like this in the text (Cite This For Me, 2016)

and at the foot of your document list the full information in order of use:

Cite This For Me. (2016). Save Time and Improve your Marks with CiteThisForMe, The No. 1 Citation Tool. [online] Available at: [Accessed 23 May 2016].